Human Trafficking 

It’s sad but true: here in this country, people are being bought, sold, and smuggled like modern-day slaves.

Between 2010 and 2012, the number of human trafficking victims identified in California alone tripled. According to the FBI, the San Francisco Bay Area is one of three regions in the United States with the highest density of child sex trafficking.  While a percentage of these victims have been trafficked from Mexico or Asia for the purposes of forced labor, the majority are U.S. born citizens who are forced or manipulated into the commercial sex trade as minors.

Those most likely to be affected are children who come from environments of extreme instability, abuse or trauma, and a background of foster care, homelessness or the juvenile justice system.  These youth are easy targets for gangs and traffickers, and are often forced or manipulated into street prostitution.  Without supportive adults and mentors in their lives, many of these young adults miss out on crucial parts of their education, and fail to develop life and job-seeking skills.  At age 18, those living in foster care or receiving services as a minor suddenly find themselves on their own.

Unequipped with the relevant skills to seek employment in burgeoning local industries, these individuals become trapped in a dangerous cycle of poverty and exploitation.  They are trapped in lives of misery—often beaten, starved, and forced to work as prostitutes or to take grueling jobs as migrant, domestic, restaurant, or factory workers with little or no pay.  

We’re working hard to stop human trafficking—not only because of the personal and psychological toll it takes on society, but also because it facilitates the illegal movement of immigrants across borders and provides a ready source of income for organized crime groups and even terrorists.  Learn more.

100% of all our profits go towards helping children including supporting New Day for Children, an organization dedicated to recovering children from sex trafficking and providing them safe spaces and resources to begin new lives. 





It all started with a visit to a grammar school in Oakland...

Actually, we visited two separate facilities in 2011.

First, we visited St. Martin de Porres School and discovered that they were without a sports program of any kind.  Having raised three active boys and a daughter, we knew how important sports can be to young children and the life lessons that are gained from participating in team sports activities.  So, we initiated the funding for an after-school Soccer Program at the suggestion of the school's president.  We are proud of the fact that the kids are enjoying it and that it can be expanded to include more children.  The majority of the children that attend this school are living below the federal poverty level.

Second, we visited World Academy, a charter school also located in Oakland for the purpose of assisting with the donation of 500 Thanksgiving Dinner gift boxes.

Feeding a growing family is difficult for any parents, but it is even more difficult when you lack either the education or skills required to obtain a good paying job or career.  So, this was where the dream was initiated.

Everything does is focused on one goal: the sustained well-being of children, especially the most vulnerable.



CHILD FOCUSED is committed to helping children enjoy life in all its fullness. Our work with families, communities and local partners strives to improve the well-being of vulnerable children, in the most important aspects of their lives. Our efforts address basic needs, but also go beyond those to include the spiritual, psychological and relational aspects of thriving in a vibrant and empowered community.

Please help fund our efforts by becoming a Project Sponsor or Community Partner.  Or, you can help simply by shopping at our Amazon Store.